MS NOW Sets Out to Turn Viewers into a Loyal Fandom with Interactive Features
MS NOW President Rebecca Kutler reveals a bold plan to convert the network’s massive audience into a fan community, starting with live chats with Rachel Maddow.
Bose Studios and Bose Records: Can the Audio Giant Pull Off a Successful Media Company?
Bose has launched Bose Studios and its own record label, Bose Records, aiming to shift from campaign‑driven marketing to a full‑fledged media strategy. We explore the challenges, industry precedents, and whether Bose can break the pattern of failed corporate record labels.